How to setup an online store

Selling things and making money from this activity has never been easier thanks to the Internet. The process of selling is simplified and you don’t need special skills or a huge capital to start doing business over the Internet. Of course, you will still need to follow some basic rules and recommendations.

1. Find the right products

Today, you can sell almost every product (or service) online. In case you are already running a conventional physical store and you are not selling your products online, you have already finished this important step. If you think that you don’t need an online store, you are wrong. A physical store can help you attract thousands of people, but with an online store, you can attract millions. In case you don’t have a physical store and your future online store is your first establishment of this kind, visit the most popular websites to get ideas about the popular products sold online. Don’t forget that you can sell both physical and digital goods.  

Online store
Domain name register

2. Register a domain name

Once you determine your niche and find a few products that you want to include in your offer, it is time to register a domain name. A domain name represents a web address that Internet users use in the address bar in order to visit your website – something like You can register and lease a domain name for a few months or a few years. You will need to find a licensed registrar online to register a domain name. GoDaddy, Shopify, BlueHost, HostGator, Name – these are just some of the most popular registrars. The cost of this process is usually low and you will have to renew the domain name in order to keep it. Prior to purchasing a domain name, you must conduct a research and see whether the name is available. Don’t forget that the name you choose should be related to your business (it should include the main keyword if possible) and easy to remember. According to the latest statistics, .com remains to be the most used extension.

3. Choose a web hosting provider and use an online store builder to create your site

The same registrars we’ve mentioned above are offering web hosting packages. Take some time and analyze their offers. Choose the one that has the best offer in terms of price and features. After that, you will need to build your online store.

There are two things that you can do at this point. You can hire a website developer and create an online store from scratch or you can use an eCommerce platform. Most people agree that the second option is the best because it will help you build a store fast at a reasonable price. These eCommerce platforms are usually not free, but they are not expensive either. Some good examples of eCommerce platforms for building online stores are Shopify, WooComerce, Bigcommerce, and Magento. They allow you to choose a theme, select the features and create a modern-looking online store. Most of them have shopping cart software too. While you are doing this, you should also open a merchant account that will allow you to do business online.

Web Hosting and store online builder
Promoting your business

4. Start promoting your business

The last step in this process is to publish your online store and start promoting it. It’s not difficult or expensive to promote your online store on the Internet and this is another reason why many people prefer doing business online. Use popular social media networks, your own blog, and search engines to make your online store more visible.

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